3 acts that define successful businesses

A recent study done by Nancy Duart and Patti Sanchez and written about in the Harvard Business Review shows that most successful businesses and world changing movements tend to follow 3 basic acts:

 Source: HBR.org; Illuminate by Nancy Duarte and Patti Sanchez

Source: HBR.org; Illuminate by Nancy Duarte and Patti Sanchez

  1. The beginning leap into the unknown with the leader persuading his/her followers about the treasures on the other side
  2. The middle grind where most of the tension, ups and downs and story play out
  3. The end where the dream is realized in some form or the other. 

Read more with examples about each stage at this Harvard Business Review article.