A recent study done by Nancy Duart and Patti Sanchez and written about in the Harvard Business Review shows that most successful businesses and world changing movements tend to follow 3 basic acts:
Source: HBR.org; Illuminate by Nancy Duarte and Patti Sanchez
- The beginning leap into the unknown with the leader persuading his/her followers about the treasures on the other side
- The middle grind where most of the tension, ups and downs and story play out
- The end where the dream is realized in some form or the other.
Read more with examples about each stage at this Harvard Business Review article.
